Logomark
The Mainstream identity has been developed to reflect our legacy and heritage, at the same time as modernising our appearance and setting the tone for our business going forward.
Our design system is made up of a logomark, wordmark, and icon. The simplicity of their presence makes space for our services, solutions, and messages to do the talking. If in any doubt while using this brand, "less is more" should be your guiding principle.
How Mainstream engages with our community will continually evolve. Don't use these guidelines as gospel - take them as your starting point to create.
Primary Lockup
We lead with our combined icon as the hero of our identity. Our name and icon represent our brand, and this should be used as the primary logo.
.75’’ or 50px
MINIMUM SIZE
This combined logo version is not intended for extremely small sizes. For small spaces we default to the wordmark. The minimum height is .75” for print applications and 50px for digital.
Clear Space
Clear space, or negative space, is the area that surrounds the logo that is completely clear of any other graphical element. Clear space helps the logo stand out from the rest of the elements on the page and ensures legibility. As a general rule, the more clear space, the better.
Colour Variations
We prefer to use the Mainstream logomark in our two primary tones "Mainstream Black" or "Greg's Yellow" as the safest application option.
We always opt for the logo colour variation with the best contrast. Black on white, and yellow on black.
If you wish to apply the Mainstream logo outside of these colourways or in a partnership context please contact our brand team for approval.
Icon & Wordmark
Our Icon and wordmark can also be used interchangeably with our logomark in certain scenarios to improve the overall visibility of our brand.
To retain optimal brand recognition we prefer that the icon or wordmark are used as secondary design elements after we have already presented our primary logomark. Examples of this would be on vehicles where the brand is already recognised, or in presentations where the brand has already been displayed.
If you are unsure when to apply the icon or wordmark, please contact our brand team or head office.
Logo Misuse
This page illustrates how not to use the Mainstream logo, wordmark or icons. These examples represent some of the most common errors, but do not necessarily constitute an exhaustive list. To maintain consistency of the Mainstream brand, follow the guidelines outlined in this document.
Never attempt to alter, redesign, or add to the Mainstream logo lockup.
Do not change the logo colour outside of the approved palette - unless approved by change hq in special use cases.
Do not apply a gradient or pattern fill to the logo.
Do not outline the logo.
Do not stretch, distort, or warp the logo in any way.
Do not crop or cut off the logo.
Do not change the typeface or recreate the Word mark.
Do not rotate the primary or icon versions logo.
Do not add a drop shadow or any other effect to the logo.
Do not position the logo over off-brand colors, patterns, or busy backgrounds.